Gogoma was born in the cozy kitchen of two sisters, where they lovingly crafted treats for their own pet, Lucy. As sales grew organically, they saw an opportunity to expand into the feline market. This growth prompted them to refine their brand’s aesthetic, ensuring it remained true to its natural and approachable roots.
The challenge was to create packaging that would appeal to both cats and dogs, blending vibrancy with subtlety while staying connected to their organic essence. Enter Gogo—a lively mascot whose adventures are inspired by the ingredients in each recipe. Whether diving into the depths of tuna and seaweed, riding the waves of LA, heading off to school with a PB sandwich, or playing among the bees, Gogo embodies the playful spirit of the brand.
Gogoma is grounded in a commitment to wholesome ingredients and a passion for fun, creating delightful experiences for pets and their owners, one delicious treat at a time.
Creative Direction: Jessica Sandoval
Design: Jessica Sandoval, Denise Szternberg
Illustration correction: Karina Cervantes
Photography: Estudio Como
Animation: Dan Miranda