![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/a2df41fa-d8ac-4439-b5ba-e081cf6b2c7f_rw_1920.jpg?h=fa887798916fb3e0dd2cb381b41141bf)
A disruptive design for a disruptive product. How to show parts of an animal used as food in an attractive and cute way? That was our biggest challenge: create a packaging that shows the rawness of the product while being attractive to GenZ.
By adding a blur effect, we create a wall to withstand the possible grossness that a rabbit's paw could produce. Achieving clearly communicate what it contains without the sense of guilt and with an attractive and contemporary look.
We created a language that can be expanded to any animal and category. Currently there have 17 different labels.
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/b2ad1f39-38d3-4759-a3b0-b5a8d478e377_rw_1920.jpg?h=32eaeb57c2a4600e5c1865ba8fbf2558)
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/df29ff0a-ddad-4771-bc5c-32bec50612ab_rw_1200.jpg?h=6fd9d2d92540825025bbd754889769fb)
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/deeb8c61-9b05-4753-b023-c7ac8f7a3f4e_rw_1920.gif?h=05246efc9cc762d388074dcabf066371)
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/1a7cb679-fa78-437b-90b9-9bd72062954f_rw_1920.jpg?h=f49a83e4d6bf62cf4d67b0978e547ad3)
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/dd8228c4-d0bc-4aac-b5ab-f29c17fa8045_rw_1920.jpg?h=95283cf023e3cd09e5edae2b4ca3e1d0)
By adding a blur effect, we create a wall to withstand the possible grossness that a rabbit's paw could produce. Achieving clearly communicate what it contains without the sense of guilt and with an attractive and contemporary look.
We created a language that can be expanded to any animal and category. Currently there have 17 different labels.
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/dfa3507d-2489-4099-86f9-5b04d875ae29_rw_1200.gif?h=facdb2b5732a4455353e1059b07e68b4)
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/e4fb35db-cb9b-4057-b247-5899fc366d70_rw_1200.jpg?h=4f7e3adf7f4d000c9751b10a791b7568)
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/0c5d5565-a9a9-4bd1-b7e8-3e5f14c238ad_rw_1200.jpg?h=2f21255146bd535fbdd9c70c258f838c)
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/3ad6a129-c6ca-4f34-b571-2a193f6e534a_rw_1200.jpg?h=8239897e25a7921ea1e6244a404f08b3)
![](https://cdn.myportfolio.com/929530ad-fb06-489a-bacc-2acdce9ece3e/3ed119c4-e2df-4f3f-b0f0-8fe590d4926b_rw_1920.jpg?h=254c8dd3f31bd6b80459d3b836b3bd6d)